Flower Friends

Flying Dutchmen

In the world of floral commerce, there exists a unique and time-honored tradition known as "Lijnrijder," a term that loosely translates to "Line Driver" in English. While it may not involve ghostly apparitions like the legendary Flying Dutchman, this tradition carries a rich history dating back to the 18th century in the Netherlands.

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Styletrend pl construction

Paragraaf

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Styletrend Meaningful Earth

Paragraph

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Employees with passion: Hans van Gent

In 1985, A.Heemskerk BV was looking for English-speaking salespeople. Since Hans van Gent had spent six months in Australia, the language was not a problem. He was working in defence at the time and early dismissal was not allowed. As Hans had no knowledge of flowers, he "applied" to Heemskerk no less than eight times. The first time for real, the other 7 to get a day off from defence and join a line, to learn the trade. On the first visit, Hans came to the interview neatly dressed. Everyone at Heemskerk walked in their work clothes, which immediately earned Hans the nickname: "het Heertje".

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Viva la Vida style trend

The Flower Council of Holland and others have again drawn up various style trends for 2024. Over the coming months we will be sharing a trend every month, so you are fully informed and can apply the trends in your creations. We kick off with the Viva la Vida style trend. With everything that is happening in the world - think of all the crises - a lot of people feel a greater need to celebrate life. To just block out the misery and negativity for a moment. That is what the Viva la Vida style trend is all about; an explosion of cheerfulness and exuberance, full of passion, colour and expressiveness.

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Grower Groene Tint

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Styletrend: Gentle Paradox

There exists a significant pressure for achievement within society, particularly felt by the younger generation. When combined with the multitude of crises, it gives rise to a sense of helplessness. This leads some individuals to 'freeze': becoming unable to take action. Taking good care of oneself and clearly setting boundaries is the recommended approach, with 'quiet quitting' standing out as a notable example. In addition to concerns about mental well-being, the tightness of the job market ironically presents numerous opportunities: a Gentle Paradox.

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Theme of the month: companion planting

Some plants love company and can be put together very nicely in a pot. It looks nice, they reinforce each other and keep diseases and pests at bay. We call this companion planting, or combination planting. But which plants are good to combine? What should you pay attention to? We will be happy to tell you more about it.

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Grower of the month: ANSU Vanda

ANSU Vanda is an orchid nursery in Wateringen, South Holland. Every week the com-pany sells a quarter of a million flowers and plants, a large proportion of which go abroad. ANSU is Europe’s only supplier of the Vanda, the world's most exclusive or-chid. With breeding and propagation in Thailand and marketing and sales in the Netherlands, they have an attractive and reliable concept.

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Employee of the month: Joppe Koning

Joppe Koning joined the Heemskerk Flowers team on 1 May of this year. Joppe is a real numbers guy. As Business Controller, he focuses on analysing reports, identifying areas for improvement, discovering where we can cut costs or where we can make work processes easier. This is really important work! Especially in view of the strong growth that we are experiencing as a company, which creates a growing need for insight and overview in a ever more complex environment. Joppe tells us in simple terms about his work, his first experience of working for a family business like Heemskerk Flowers, and also where you can find him during his holidays this summer.

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Theme of the month: layered spaces trend

We have discovered in recent years that we can easily transform or divide up spaces. Living spaces were used as offices, childcare facilities or study areas. So rooms were used for multiple functions. This creates a certain layering, with functional furniture. This trend has continued, and you can now see it reflected in flowers and plants as well. We would like explain this and show you some examples.

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Partner with Passion: Daan Kromhout

Daan Kromhout is one of our Partners with Passion. They are a leading supplier of glass, pottery and decorative items. They recently relocated, and we were invited to visit their new premises in Rijsenhout. We’d like to take you along! We are meeting with Roy Witmaar, E-commerce manager, who has worked at Daan Kromhout for nearly four years. We meet in the new premises’ showpiece: the showroom. Roy shows us the range and tells us about this great family business. Daan Kromhout is one of our Partners with Passion. They are a leading supplier of glass, pottery and decorative items. They recently relocated, and we were invited to visit their new premises in Rijsenhout. We’d like to take you along! We are meeting with Roy Witmaar, E-commerce manager, who has worked at Daan Kromhout for nearly four years. We meet in the new premises’ showpiece: the showroom. Roy shows us the range and tells us about this great family business.

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Employee of the month: Piet van der Plas

Our sophisticated shipping system enables us to deliver flowers and plants all over the world. We thereby work a lot with external logistics companies. But florists in Belgium, the Netherlands and Germany are supplied by our own drivers. These delivery employees deliver the finest products to florists six days a week. They set off early in the morning with their truck fully loaded. We rode along with delivery employee Piet van der Plas. Piet has been working at Heemskerk Flowers as a delivery employee for about three years. He showed us what his working day looks like. Will you join us?

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Employee of the month: Cees Guyt

At the age of 86, Kees Guyt is our oldest colleague. Last month he celebrated 25 years of employment at Heemskerk Flowers; a festive reason for an interview! The fact that he is still at work at this age surprises many people. But if Cees has any say in the matter, he’ll carry on working for at least the next few years. We talked to him about his work and what motivates him to keep working at his age.

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My Peony Society

My Peony Society is an alliance of the best peony growers, traders, wholesalers, florists and arrangers. Together, they grow the highest quality peonies, for lovers all over the world. With knowledge and love, they bring you the best peonies you can enjoy the longest. They achieve this through cooperation, sharing knowledge and checking every step in the life cycle of the fragile peony. We would love to tell you more about this beautiful alliance.

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